Superhero Mascara for Volumized Lashes with Collagen, Biotin & Peptides

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IT Transforms Your Lashes! Stretches the look of your lashes wider and longer for eye-opening results! *Results observed in a consumer panel survey.

Skin-Loving Ingredients Infused with Super Black pigment, collagen, biotin and peptides condition as you coat.

Developed with Plastic Surgeons & Dermatologists "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

Find the Best Mascara for You! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara • Elastic Stretch Technology stretches the look of your lashes wider and longer • Lash-changing power brush wraps each lash in a lengthening cape of color REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume • 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara
• Intensely saturated black pigment delivers bold definition • Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! • 93% say product does not flake Results observed in a consumer panel study. Results observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum • Volumized, defined lashes instantly • Gentle removal for less lash loss • Lash-loving formula for soft, cared-for lashes REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes • 93% say lashes look fuller

Superhero Lash Blowout Hello Lashes+ Tightline Add to Cart Add to Cart Add to Cart $16.80 $27.00 $21.60 Super volume and length mascara Salon lift and separation mascara Lash-loving mascara with built-in lash care serum 3-in-1 Lash primer, eyeliner and mascara

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